Brand control for the
AI shelf.

The control layer between retailers' generative AI stacks and what reaches the customer. Indexed against your brand book, claim library, and visual canon.

The problem

Retailers are about to ship more AI-generated creative than any brand team has ever managed.

Packaging variants. Localized campaigns. ESG and origin claims. In-store signage across forty markets. Out of the box, generative models drift — wrong palette, off-tone copy, hallucinated claims, broken localization. The bottleneck isn't generation. It's governance.

How it works

Read your brand once. Check every asset against it.

VENIA learns your brand book, your claim library, and your visual asset library at onboarding. After that, every piece of creative your team generates — a banner, a packshot, a social post, a packaging variant — gets checked against those rules before it lands in front of a human reviewer. Anything that fails gets sent to the right person with the specific rule that triggered the flag.

Under the hood: an eval-harness with a RAG index over your brand corpus and a small fine-tuned VLM judge. Vendor-agnostic adapters at the API boundary — image, copy, video.

Asset 1 — Campaign banner
Frische, die schmeckt.
Palette match — brand book v4.2
Type pairing — within tolerance
Tone — surfaced for reviewer
No regulated-claim language
→ Approved · ships to channel
Asset 2 — Product callout
100% klimaneutral & nachhaltig.
Palette match
Type pairing — within tolerance
Claim "klimaneutral" — flagged, requires substantiation file
Claim "nachhaltig" — vague-claim guard triggered
→ Blocked · routed to claims review
Why it exists

Brand teams at European retailers are being asked to govern an order-of-magnitude increase in creative volume with the same headcount. The math doesn't work. VENIA does the first pass — checking every AI-generated asset against the brand's own rules before it reaches a human reviewer.

Founder
Pablo Martínez
Pablo Martínez
Founder

Designer with five years in visual identity for European consumer brands — most recently agency-side at GUT Madrid.

Started VENIA after watching generative AI enter retail marketing stacks faster than brand governance could keep up.

Based in Madrid.

Book twenty minutes with Pablo.

Best fit: retail and CPG brands shipping AI-generated creative at scale, or planning to in the next twelve months.

Request a demo